Also: A detailed look at the 2016 electorate, based on voter records
In
the wake of Donald Trump’s 2016 election victory, an overwhelming
majority of those who said they had voted for him had “warm” feelings
for him.
By this spring, more than a year into Trump’s presidency, the feelings of these same Trump voters had changed very little.
In
March, 82% of those who reported voting for Trump – and whom
researchers were able to verify through voting records as having voted
in 2016 – said they felt “warmly” toward Trump, with 62% saying they had
“very warm” feelings toward him. Their feelings were expressed on a
0-100 “feeling thermometer.” A rating of 51 or higher is “warm,” with 76
or higher indicating “very warm” feelings.
The views of these
same Trump voters had been quite similar in November 2016: At that time,
87% had warm feelings toward him, including 63% who had very warm
feelings.
This report is based on surveys conducted on Pew
Research Center’s nationally representative American Trends Panel. The
Center tracked views of Trump among the same groups of Americans in
March 2018 and at three points in 2016, including in November shortly
after the election. In that survey, respondents reported whom they had
voted for.
When state
voter files
– publicly available records of who turned out to vote – became
available months after the election, respondents were matched to these
files. Self-reported turnout was not used in this analysis; rather,
researchers took extensive effort to determine which respondents had in
fact voted. And unlike other studies that have employed voter
validation, this one employs five different commercial voter files in an
effort to minimize the possibility that actual voters were incorrectly
classified as nonvoters due to errors in locating their turnout records.
This study also includes a detailed portrait of the electorate –
which also is based on the reported voting preferences of validated
voters. It casts the widely reported educational divide among white
voters in 2016 into stark relief: A majority of white college graduates
(55%) reported voting for Hillary Clinton, compared with 38% who
supported Trump. Among the much larger share of white voters who did not
complete college, 64% backed Trump and just 28% supported Clinton.
Views of Trump among Clinton voters, supporters of other candidates
Many
voters who ultimately supported Trump in the general election did not
always feel so warmly toward him. In April 2016, shortly before Trump
secured the Republican nomination for president, a substantial share of
those who would go on to vote for him in November expressed mixed, or
even cold, feelings toward him: While most (65%) either viewed him
warmly or very warmly, about a third (35%) felt either cold or neutral
toward him. About one-in-five (19%) of those who ended up voting for
Trump had very cold feelings for him at that time (rating him lower than
25 on the 0-100 scale).
Yet just a few months later, after
Trump had wrapped up the GOP nomination and the general election
campaign was underway, Trump voters’ feelings toward him grew more
positive. And in the wake of his election victory, the feelings of these
same Trump voters turned even more positive. In November 2016, 87% of
Trump voters said they had warm feelings toward him; and in March of
this year, 82% did so.
While most Trump voters continued to have
very positive feelings for him, Clinton voters – and voters who
supported Gary Johnson and Jill Stein – continued to have even more
negative views of Trump.
This March, an overwhelming share (93%)
of verified voters who had backed Clinton in the 2016 election gave
Trump a cold rating, with 88% giving him a very cold rating. Only 3% of
those who voted for Clinton felt at all warmly toward Trump. In fact, a
majority of Clinton voters (65%) gave Trump the coldest possible rating
(0 on the 0-100 scale).
A large majority of verified voters who
reported voting for Gary Johnson or Jill Stein in 2016 also viewed Trump
very negatively this spring. Among voters who said they voted for
either of these candidates, 84% gave Trump a cold rating, with 70%
rating him very coldly.
From cold (or neutral) to warm
About
a third of Trump’s November 2016 voters (35%) had cold or neutral
feelings toward him earlier that year. By September 2016, a 57% majority
of these voters had warmed to him, including 24% who felt very warmly.
And shortly after the election, three-quarters of these once cold or
neutral voters (74%) felt warmly toward him, including 43% who rated him
very warmly.
Among the 65% majority of Trump voters who felt
warmly toward him in April 2016, there was much less change in opinions
about him. Of this group, 90% or more maintained warm feelings toward
him in September and November 2016.
And among both of these
groups of verified voters who cast ballots for Trump in November – those
who felt warmly toward Trump in April 2016 and those who did not –
opinions about Trump changed little between November 2016 and March
2018.
Four types of Trump voters, based on their views in 2016 and 2018
Comparing
Trump voters’ feelings about him in April 2016 with their views in
March 2018 divides them into four groups: Enthusiasts, who had warm
feelings for Trump at both points; Converts, who were initially cold or
neutral but warmed over time; Skeptics, who were cold toward Trump in
April 2016 and cold again in March 2018; and Disillusioned Trump voters,
who were initially warm toward him but were cold or neutral in March
2018.
Enthusiasts
make up the largest share of Trump voters (59% of verified voters who
reported voting for Trump); they gave Trump warm ratings on the feeling
thermometer in both April 2016 and March 2018. Their loyalty to Trump
was evident in the primary campaign: In April 2016, six-in-ten
Enthusiasts (60%) said they wanted to see Trump receive the nomination
compared with just 14% of the other groups of Trump general election
voters.
Converts make up the next largest share of Trump voters
(23%). These voters were cold or neutral toward Trump prior to his
receiving the Republican nomination. In April 2016, nearly half of
Converts (44%) favored Ted Cruz for the GOP presidential nomination. But
in September 2016, during the general election campaign, 73% of this
group had warm feelings for Trump, including 31% who gave Trump a very
warm rating. By March 2018, 71% gave him a very warm rating.
Skeptics,
like Converts, had cold or neutral feelings for Trump in April 2016.
Unlike Converts, however, Skeptics did not have warm feelings toward
Trump nearly two years later, after he became president. Skeptics, who
constitute 12% of Trump voters, reported voting for him, and their
feelings for the president became somewhat warmer in the wake of the
election. But their views of him grew more negative after he became
president.
A very small segment of Trump voters, the
Disillusioned, had warm feelings for him in April 2016 – and reported
voting for him that November – but had cold or neutral feelings for him
in March 2018. The Disillusioned make up just 6% of Trump voters.

Looking
at the average thermometer ratings for Trump from 2016 to 2018 among
three groups of Trump voters (there are too few of the Disillusioned for
this analysis) underscores the different trajectories in feelings
toward Trump among the Converts, Skeptics and Enthusiasts.
In
April 2016, the average thermometer ratings for Trump among both
Converts and Skeptics were very low (27 among Converts, 24 among
Skeptics). By contrast, the average rating among Enthusiasts was 85.
Shortly
after the election, both Converts and Skeptics warmed considerably
toward Trump, but there were sizable differences in views of the
president-elect among the two groups: In November 2016, the average
rating for Trump among Converts was 22 points higher than among Skeptics
(79 vs. 57).
By March 2018, the average thermometer rating
among Converts was 85, slightly higher than it had been shortly after
the election. The average rating among Skeptics plummeted more than 20
points (from 57 to 33). The average thermometer rating for Trump among
Enthusiasts remained very high over the course of the 2016 campaign and
into the second year of Trump’s presidency (88 in March 2018).
In March 2018, modest gender gap in views of Trump among supporters

In
April 2016, men who ended up voting for Trump gave him somewhat higher
average thermometer ratings than did his women supporters. There were no
gender differences in November 2016, following the election. But a
significant gap is now evident. Among voters who had reported voting for
Trump, men gave him an average thermometer rating of 80 in March 2018,
unchanged from November 2016. The average rating among women Trump
voters was 74, down 7 points from shortly after the election. There were
comparable gender differences during the primary campaign in April
2016, when the average rating for Trump was 6 points higher among men
(67) than women (61) who said they voted for him.
The oldest
Trump voters, those in the Silent Generation (born 1928-1945), gave him
the highest average thermometer ratings in March of this year (82) and
in November 2016 (87). There were more modest generational differences
in April of that year.
Trump voters without a four-year college
degree have rated him consistently higher on the thermometer than have
his supporters with a four-year college degree or more advanced
education. In March of this year, the average rating among Trump voters
who had not completed college was 80, compared with 72 among college
graduates.
An examination of the 2016 electorate, based on validated voters
One
of the biggest challenges facing those who seek to understand U.S.
elections is establishing an accurate portrait of the American
electorate and the choices made by different kinds of voters. Obtaining
accurate data on how people voted is difficult for a number of reasons.
Surveys
conducted before an election can overstate – or understate – the
likelihood of some voters to vote. Depending on when a survey is
conducted, voters might change their preferences before Election Day.
Surveys conducted after an election can be affected by errors stemming
from respondents’ recall, either for whom they voted for or whether they
voted at all. Even the special surveys conducted by major news
organizations on Election Day – the “exit polls” – face challenges from
refusals to participate and from the fact that a sizable minority of
voters actually vote prior to Election Day and must be interviewed using
conventional surveys beforehand.
This report introduces a new
approach for looking at the electorate in the 2016 general election:
matching members of Pew Research Center’s nationally representative
American Trends Panel to voter files to create a dataset of verified
voters.
The analysis in this report uses post-election survey
reports of 2016 vote preferences (conducted Nov. 29-Dec. 12, 2016) among
those who were identified as having voted using official voting
records. These voter file records become available in the months after
the election. (For more details, see “
Methodology.”)
Among these verified voters, the overall vote preference mirrors the
election results very closely: 48% reported voting for Hillary Clinton
and 45% for Donald Trump; by comparison, the official national vote
tally was 48% for Clinton, 46% for Trump.
This data source
allows researchers to take a detailed look at the voting preferences of
Americans across a range of demographic traits and characteristics. It
joins resources already available – including the National Election Pool
exit polls, the American National Election Studies and the Current
Population Survey’s Voting and Registration Supplement – in hopes of
helping researchers continue to refine their understanding of the 2016
election and electorate, and address complex questions such as the role
of race and education in 2016 candidate preferences.
It
reaffirms many of the key findings about how different groups voted –
and the composition of the electorate – that emerged from post-election
analyses based on other surveys. Consistent with other analyses and past
elections, race was strongly correlated with voting preference in 2016.
But there are some differences as well. For instance, the wide
educational divisions among white voters seen in other surveys are even
more striking in these data.

Among validated voters in 2016, wide gap among whites by education
Overall,
whites with a four-year college degree or more education made up 30% of
all validated voters. Among these voters, far more (55%) said they
voted for Clinton than for Trump (38%). Among the much larger group of
white voters who had not completed college (44% of all voters), Trump
won by more than two-to-one (64% to 28%).
There also were large
differences in voter preferences by gender, age and marital status.
Women were 13 percentage points more likely than men to have voted for
Clinton (54% among women, 41% among men). The gender gap was
particularly large among validated voters younger than 50. In this
group, 63% of women said they voted for Clinton, compared with just 43%
of men. Among voters ages 50 and older, the gender gap in support for
Clinton was much narrower (48% vs. 40%).
About half (52%) of
validated voters were married; among them, Trump had a 55% to 39%
majority. Among unmarried voters, Clinton led by a similar margin (58%
to 34%).
Just 13% of validated voters in 2016 were younger than
30. Voters in this age group reported voting for Clinton over Trump by a
margin of 58% to 28%, with 14% supporting one of the third-party
candidates. Among voters ages 30 to 49, 51% supported Clinton and 40%
favored Trump. Trump had an advantage among 50- to 64-year-old voters
(51% to 45%) and those 65 and older (53% to 44%).
For a detailed
breakdown of the composition of the 2016 electorate and voting
preferences among a wide range of subgroups of voters, see Appendix. For
the survey methodology and details on how survey respondents were
matched to voter records, see “
Methodology.”
2016 vote by party and ideology

Voter
choice and party affiliation were nearly synonymous. Republican
validated voters reported choosing Trump by a margin of 92% to 4%, while
Democrats supported Clinton by 94% to 5%. The roughly one-third (34%)
of the electorate who identified as independent or with another party
divided their votes about evenly (43% Trump, 42% Clinton).
Similarly,
voting was strongly correlated with ideological consistency, based on a
scale composed of 10 political values – including opinions on race,
homosexuality, the environment, foreign policy and the social safety
net. Respondents are placed into five categories ranging from
“consistently conservative” to “consistently liberal.” (For more, see “
The Partisan Divide on Political Values Grows Even Wider.”)
Virtually
all validated voters with consistently liberal values voted for Clinton
over Trump (95% to 2%), while nearly all those with consistently
conservative values went for Trump (98% to less than 1% for Clinton).
Those who held conservative views on most political values (“mostly
conservative”) favored Trump by 87% to 7%, while Clinton received the
support of somewhat fewer among those who were “mostly liberal”
(78%-13%). Among the nearly one-third of voters whose ideological
profile was mixed, the vote was divided (48% Trump, 42% Clinton).
Religious affiliation and attendance

As
in previous elections, voters in 2016 were sharply divided along
religious lines. Protestants constituted about half of the electorate
and reported voting for Trump over Clinton by a 56% to 39% margin.
Catholics were more evenly divided; 52% reported voting for Trump, while
44% said they backed Clinton. Conversely, a solid majority of the
religiously unaffiliated – atheists, agnostics and those who said their
religion was “nothing in particular” – said they voted for Clinton (65%)
over Trump (24%).
Within the Protestant tradition, voters were
divided by race and evangelicalism. White evangelical Protestants, who
constituted one out of every five voters, consistently have been among
the strongest supporters of Republican candidates and supported Trump by
a 77% to 16% margin.
This is nearly identical to the 78% to 16%
advantage that Mitt Romney held over Barack Obama among white
evangelicals in Pew Research Center polling on the eve of the 2012
presidential election.
Among white mainline Protestants (15% of
voters overall) 52% said they voted for Trump and 44% reported voting
for Clinton. This, too, was very similar to the mainline Protestant
split in 2012. Clinton won overwhelmingly among black Protestants (96%
vs. 3% for Trump).
White non-Hispanic Catholics supported Trump
by a ratio of about two-to-one (64% to 31%), while Hispanic Catholics
favored Clinton by an even larger 78% to 19% margin.
Among all
voters, those who reported attending services at least weekly favored
Trump by a margin of 58% to 36%; the margin was similar among those who
said they attended once or twice a month (60% to 38%). Those who
reported attending services a few times a year or seldom were divided;
51% supported Clinton and 42% supported Trump. Among the nearly
one-quarter of voters (23%) who said they never attend religious
services, Clinton led Trump by 61% to 3o%.
Demographic and political profiles of Clinton and Trump voters
As
the pattern of the votes implies, the coalitions that supported the two
major party nominees were very different demographically. These
differences mirror the broad changes in the compositions of the two
parties:
The Republican and Democratic coalitions are more dissimilar demographically than at any point in the past two decades.
In
2016, a 61% majority of those who said they voted for Clinton were
women, while Trump voters were more evenly divided between men and
women. Whites constituted nearly nine-in-ten (88%) of Trump’s
supporters, compared with a smaller majority (60%) who voted for
Clinton. Clinton’s voters also were younger than Trump’s on average (48%
were younger than 50, compared with 35% for Trump).
Among
Clinton voters, 43% were college graduates, compared with 29% of Trump
voters. And while non-college whites made up a majority of Trump’s
voters (63%), they constituted only about a quarter of Clinton’s (26%).
About
a third of Clinton voters (32%) lived in urban areas, versus just 12%
among Trump voters. By contrast, 35% of Trump voters said they were from
a rural area; among Clinton voters, 19% lived in a rural community.
The
religious profile of the two candidates’ voters also differed
considerably. About a third of Clinton voters (35%) were religiously
unaffiliated, as were just 14% of Trump voters. White evangelical voters
made up a much greater share of Trump’s voters (34%) than Clinton’s
(7%). One-in-five Trump voters (20%) were white non-Hispanic Catholics,
compared with just 9% of Clinton voters. And black Protestants were 14%
of Clintons supporters, while almost no black Protestants in the survey
reported voting for Trump.
How did 2016 voters and nonvoters compare?
The data also provide a profile of voting-eligible nonvoters. Four-in-ten Americans who were eligible to vote
did not do so in 2016.
There are striking demographic differences between voters and
nonvoters, and significant political differences as well. Compared with
validated voters, nonvoters were more likely to be younger, less
educated, less affluent and nonwhite. And nonvoters were much more
Democratic.

Among
members of the panel who were categorized as nonvoters, 37% expressed a
preference for Hillary Clinton, 30% for Donald Trump and 9% for Gary
Johnson or Jill Stein; 14% preferred another candidate or declined to
express a preference. Party affiliation among nonvoters skewed even more
Democratic than did candidate preferences. Democrats and
Democratic-leaning independents made up a 55% majority of nonvoters;
about four-in-ten (41%) nonvoters were Republicans and Republican
leaners. Voters were split almost evenly between Democrats and
Democratic leaners (51%) and Republicans and Republican leaners (48%).
While
nonvoters were less likely than voters to align with the GOP, the
picture was less clear with respect to ideology. Owing in part to the
tendency of nonvoters to be politically disengaged more generally, there
are far more nonvoters than voters who fall into the “mixed” category
on the ideological consistency scale. Among nonvoters who hold a set of
political values with a distinct ideological orientation, those with
generally liberal values (30% of all nonvoters) considerably outnumbered
those with generally conservative values (18%).
Voters were
much more highly educated than nonvoters. Just 16% of nonvoters were
college graduates, compared with 37% of voters. Adults with only a high
school education constituted half (51%) of nonvoters, compared with 30%
among voters. Whites without a college degree made up 43% of nonvoters,
about the same as among voters (44%). But nonwhites without a college
degree were far more numerous among nonvoters (at 42%) than they were
among voters (19%).
There also were wide income differences
between voters and nonvoters. More than half (56%) of nonvoters reported
annual family incomes under $30,000. Among voters, just 28% fell into
this income category.