
Americans in urban communities are more likely to say local news media mostly cover the area where they live, while rural residents say that their local news media mostly cover another area, such as a nearby city, according to a new Pew Research Center survey.

Urban residents are also more likely than those in rural and suburban areas to feel that their local news media have a lot of influence on their communities: 44% of urban residents say so, compared with 30% of those in rural areas and 38% in suburban areas.
Despite feeling that the local news media are less connected to their communities, rural residents express the same level of desire as urban and suburban residents for getting news from journalists who are personally engaged in their communities. Roughly equal shares of urban, suburban and rural residents –44%, 41% and 42%, respectively – say it is very important for journalists to be personally engaged in the local community they serve (an additional 37% of urban, 41% of suburban and 40% of rural residents say it is somewhat important). When asked how important local journalists’ understanding of local history is, 52% of urban, 46% of suburban and 47% of rural residents say it is very important (with an additional 33% urban, 38% suburban and 40% rural residents saying it is somewhat important).
For this analysis, references to urban, suburban and rural communities are based on respondents’ answers to the following question: “How would you describe the community where you currently live?”
There are other areas in which residents of these three community types differ in their views of local news coverage.

All in all, Americans living in urban areas see a greater number of local news topics as vital to their daily lives than do suburban or rural residents. Three-in-ten urban residents say at least five of the 11 local news topics asked about are important for daily life, compared with 21% of adults in suburban and 20% in rural areas.
Residents in the three types of communities also differ on how important they think the internet is for getting local news. Urban residents are more digitally focused in their local news habits, placing greater emphasis on the internet for local news. About four-in-ten urban residents (37%) say the internet is their most important source of local news, compared with 32% in suburban areas and 26% of those in rural areas. They are also more likely than rural residents to often get news from websites and apps (29% for urban vs. 23% for rural, along with 27% of suburban residents).

For example, among those living in urban areas, Republicans and Republican-leaning independents are as likely as Democrats and Democratic leaners to say the local news media cover the area where they live (61% and 65%, respectively). By comparison, about five-in-ten Republicans and Democrats in suburban areas and four-in-ten in rural areas say so.
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